say what?

I've experienced a few WTF moments while shopping recently:



I don't know why this last one to me is so ridiculous. Maybe it's like that kid you secretly had a crush on in grade school: you tease him and pretend you hate him, but deep inside you wonder if he's your one true love.  Maybe that's how I feel about this coffee in a carton and I'm just afraid to admit it to myself.  But I think it's actually that there's little more sacred to me than cold press iced coffee and this is just blasphemy!